Showing posts with label What "We Are Not Buying Today" Really Means: Overcoming Initial Resistance in Sales. Show all posts
Showing posts with label What "We Are Not Buying Today" Really Means: Overcoming Initial Resistance in Sales. Show all posts

Saturday, 5 November 2011

What "We Are Not Buying Today" Really Means: Overcoming Initial Resistance in Sales

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Could it be that "We're not buying today" really means something very different that we are not understanding? Something that if we did understand would help us to respond to what they really mean rather than to what they are saying and in doing so help us help them to own our product? Yes it does, and here is what that is.