I've heard numerous times about the need to have a 1 minute presentation ready to go at all times. But no one ever broke down what to say and how to say it for me. I'm sure people all around the world have been banging their heads against the wall trying to figure out what to say to peak a prospects interest, I know I have. The problem is, many networkers are spewing out way too much information. We must remember the golden rule... Keep it simple! For instance, do we really need to go telling our prospect all about our organic, vegan products, or our state of the art telephony system? No! We don't... They don't need to know that stuff yet, if they join you in your business, all that stuff can be shared in training. Do they need to know all about our compensation plan... No, they haven't even started yet, and must Network Marketers don't understand theirs that well anyway.
There are only three basic questions in our prospects' head that we need to answer in our presentation:
1. What kind of business are you in?
2. How much money can I make?
3. What do I have to do to earn that money?
So, here's an example for lets say... someone in the health and wellness industry:
"Hey Bob, I can give you a complete presentation but it would take an entire minute."
"When could you set aside a whole minute?"
Naturally most people will say now here, because we are not trying to drag them to our opportunity meeting or show them our 20 minute DVD.
So after we get a "right now", we say:
"Don't change - continue to promote and recommend as you always do." Like talking about the great restaurant you visited, or the new pillow you just bought.
"We are in the Health and Wellness business - we have product that has me feeling like I'm 19 years old again. All you have to do is recommend our product to 15 people helping them feel younger and more energetic, and help one person a month get started doing the same, and you'll earn $100 per month" (or whatever is consistent with your comp plan).
STOP and close with one simple line:
"What do you think?" or "And that's it!" or "And the rest is up to you!" Something simple like that.
At that point, if you aren't already getting questions, change the subject to something totally unrelated. Something about them.
Watch the magic happen...
Steven Archer is a Chicago Police Officer, Network Marketer, and Personal Success Coach. View his blog at: http://blog.StevenArcherOnline.com. Check out this free eBook at: http://www.StevenArcher.info. I must warn you... reading this eBook could change your life.
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