by Arber Pacarada
Just looking at one event location in London, in the space of a few days it is possible to visit business shows about restaurants, e-commerce, call centres, care, workplace management, building services and energy solutions. Whilst we wouldn't suggest a scattergun approach, a careful choice of business show can really boost your business.
Friday, 4 November 2011
Give a Boost to Your Sales With a Business Mailing List
by Shelly Dicousta
Running a business successfully in today's highly competitive environment is very difficult for many. It becomes a bit difficult to target their right and potential customers. In order to boost up the company's reputation, the organization has to keep a good and strong base of customers and attract new ones.
Running a business successfully in today's highly competitive environment is very difficult for many. It becomes a bit difficult to target their right and potential customers. In order to boost up the company's reputation, the organization has to keep a good and strong base of customers and attract new ones.
3 Deadly Online Marketing Mistakes to Avoid and How To Get Around Them
by Deandra Busch
When it comes to online marketing, there are great moves, obvious moves and then there are deadly mistakes that could potentially sabotage your entire marketing plan overnight. Avoiding these online marketing mistakes will save you and your company grief, page rankings and the loss of hundreds of sales every year.
When it comes to online marketing, there are great moves, obvious moves and then there are deadly mistakes that could potentially sabotage your entire marketing plan overnight. Avoiding these online marketing mistakes will save you and your company grief, page rankings and the loss of hundreds of sales every year.
Now That YOUR Website Is Up, What Do You Do Next?
by Tayo Solagbade
I visited the venue of the "Getting Nigerian Businesses Online"(GNBO) 5 day event (at Grandeur Events Centre at Billings way, Oregun) on day 2 - Tuesday 1st November 2011 - and was intrigued by the turnout of Nigerian business owners to take advantage of the offer: Everybody loves freebies! Due to other commitments, I did not plan to stay long. I quickly made enquiries about stages involved in getting the promised FREE websites up (so I could pass the details on to interested others), and learnt the only payment required was for domain registration.
I visited the venue of the "Getting Nigerian Businesses Online"(GNBO) 5 day event (at Grandeur Events Centre at Billings way, Oregun) on day 2 - Tuesday 1st November 2011 - and was intrigued by the turnout of Nigerian business owners to take advantage of the offer: Everybody loves freebies! Due to other commitments, I did not plan to stay long. I quickly made enquiries about stages involved in getting the promised FREE websites up (so I could pass the details on to interested others), and learnt the only payment required was for domain registration.
5 Pitfalls to Avoid When Selecting Promotional Marketing Products
by Jackson Jay Smith
"GI-GO", pronounced "gee-goo", which stands for Garbage In, Garbage Out; that exactly what you get is you don't select the right promotional items for marketing your business, event or campaign. Listed below are the 5 most common pitfalls when making decisions about promotional products.
"GI-GO", pronounced "gee-goo", which stands for Garbage In, Garbage Out; that exactly what you get is you don't select the right promotional items for marketing your business, event or campaign. Listed below are the 5 most common pitfalls when making decisions about promotional products.
People On Social Networking - Just Like That Guy From Nigeria?
by Terry L Brock
I opened the email that said I had won 35 MILLION DOLLARS (yes, the email used all caps for that screaming at me effect!). It was about a lost bank account and they just wanted me - because I'm an honest person, of course -- to help them transfer it to my bank account. It was signed by some important-sounding guy with a fancy title in Nigeria. Maybe you're familiar with this Nigerian gentleman.
I opened the email that said I had won 35 MILLION DOLLARS (yes, the email used all caps for that screaming at me effect!). It was about a lost bank account and they just wanted me - because I'm an honest person, of course -- to help them transfer it to my bank account. It was signed by some important-sounding guy with a fancy title in Nigeria. Maybe you're familiar with this Nigerian gentleman.
Sunday, 23 October 2011
Plain Language: The Best Marketing Tool for Your Business
Plain Language: The Best Marketing Tool for Your Business
Overdoing SEO
When marketing your small business online, it's easy to get carried away by using search engine optimization (SEO) techniques. While SEO writing may help customers find your website, it has limited ability to keep the attention of a reader or new potential customer. In order to add relevant content to your website, you'll need to know what keywords people are using to find your site. But once they get there, clear, succinct writing--rather than overuse of keywords--will keep them there.
Natural Language
The key is to use natural language, without awkwardly introducing keywords into your writing. When you tell someone in person about your small business, for example, you wouldn't ordinarily litter your speech with redundant references to your location or the products you sell. That wouldn't sound natural. Instead, you'd tell them what you do, who your customers are, and what products or services you offer.
Think Face to Face
Same with good online marketing. Make your writing sound natural and drop the hype. One way to do this is to act as if you're having a friendly conversation with someone you just met. Your readers will be glad to hear what you have to say when you say it using plain language.
Why Hiring a Writer Sometimes Makes Sense
As a small-business owner, you may want to consider enlisting the help of a writer or editor to help you with your writing efforts. A good writer will meticulously prepare your material to ensure that it's targeted and error-free. Why? Because he or she depends on your referrals to be successful. Not only that, but a good writer is often a skilled editor. So if you already have something written and would like to hand it over to a professional writer, you'll be pleased to see the results of your final, edited work. Here are just a few elements that are a writer's meat and potatoes--elements that you might not have the time or inclination to give attention to:
Compelling Writing for Your Target Market
Carefully crafting the writing in your online marketing efforts can make a tremendous difference to your business. And if you're projecting a distinct voice for your business and answering the "What's in it for me?" question for your customers, you're on your way to reaching your target market. And on the way, you're also establishing genuine rapport with new and returning customers.
When marketing your small business online, it's easy to get carried away by using search engine optimization (SEO) techniques. While SEO writing may help customers find your website, it has limited ability to keep the attention of a reader or new potential customer. In order to add relevant content to your website, you'll need to know what keywords people are using to find your site. But once they get there, clear, succinct writing--rather than overuse of keywords--will keep them there.
Natural Language
The key is to use natural language, without awkwardly introducing keywords into your writing. When you tell someone in person about your small business, for example, you wouldn't ordinarily litter your speech with redundant references to your location or the products you sell. That wouldn't sound natural. Instead, you'd tell them what you do, who your customers are, and what products or services you offer.
Think Face to Face
Same with good online marketing. Make your writing sound natural and drop the hype. One way to do this is to act as if you're having a friendly conversation with someone you just met. Your readers will be glad to hear what you have to say when you say it using plain language.
Why Hiring a Writer Sometimes Makes Sense
As a small-business owner, you may want to consider enlisting the help of a writer or editor to help you with your writing efforts. A good writer will meticulously prepare your material to ensure that it's targeted and error-free. Why? Because he or she depends on your referrals to be successful. Not only that, but a good writer is often a skilled editor. So if you already have something written and would like to hand it over to a professional writer, you'll be pleased to see the results of your final, edited work. Here are just a few elements that are a writer's meat and potatoes--elements that you might not have the time or inclination to give attention to:
- structure and organization
- quotation marks
- punctuation
- spelling
- comma usage
- capitalization
- audience appropriateness
- subject-verb agreement
Compelling Writing for Your Target Market
Carefully crafting the writing in your online marketing efforts can make a tremendous difference to your business. And if you're projecting a distinct voice for your business and answering the "What's in it for me?" question for your customers, you're on your way to reaching your target market. And on the way, you're also establishing genuine rapport with new and returning customers.
Charles Everet is senior project editor of Cogent Text (http://www.cogenttext.com), a writing and editing services company that extends the reach of small- and medium-sized businesses by offering a range of writing and editing solutions. His clients are small-business owners, professional authors, and major publishing houses such as HM Harcourt and Simon & Schuster.
Article Source: http://EzineArticles.com/?expert=Charles_Everet
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